I’m a brand strategist, creative director, and writer who specializes in organizational branding, with an emphasis on brand development through story, language, culture, and values.
I’ve led brand strategy and identity development for over 75 organizations—large and small, public and private—across a broad range of sectors including education and workforce development; media; arts, culture, and entertainment; healthcare and wellness; lifestyle and retail; banking and wealth management; social services; nonprofits and foundations; and Alaska Native Corporations.